Ayumi Hamasaki - “Empress of J-Pop”
Ayumi Hamasaki is one of the most influential singer/songwriters in Japanese pop music. She has sold over 40 million records and is considered one of the most prolific of Japanese artists. Her nickname is the “Empress of J-Pop”.
Ayumi Hamasaki was born in Fukuoka, Japan on October 2, 1978. She was mainly raised by her grandmother. Ayumi Hamasaki had a liberal childhood, and was allowed to make her own decisions growing up, which caused her friction with her teachers. During her teenage years she began working as a model, frequently traveling between Fukuoka and Tokyo. In the middle of her high school years she changed talent agencies from the modeling-centered SOS agency to Sun Music. She stopped doing as much modeling and focused on acting in television dramas as assigned by her new talent agency, but found this to be unsatisfying.

At the age of 17, Ayumi Hamasaki released her first album, “Nothing from Nothing”, a rap album which did very poorly. This caused Ayumi Hamasaki to turn away from music for a time, but she was encouraged to try again by record producer Masato Matsuura, and after a trip to New York which allowed her to try recording at a more relaxed pace, she was emboldened to give it another try. In 1998, Ayumi Hamasaki released the single “poker face”, which placed at 22 on the Oricon music charts (the Japanese equivalent to the Billboard music charts in America). “Trust”, her third single, was able to reach the Oricon Top Ten. She started to increase in popularity and was able to place at number one on the charts at the beginning of 1999 with the album “A Song for XX”. Since then every one of her albums has reached number one, and she has released often more than one a year, including “LOVEppears”, “Duty”, “A BEST”, “I am…”, “RAINBOW”, “A BALLADS”, “Memorial address”, “MY STORY”, “(miss)understood”, and “Secret”. Ayumi Hamasaki has sold over 40 million records over the course of her career and as of early 2007 continues to work in music prolifically.
The popular diva has landed her biggest gig in her musical career. Here now she been given the honor to create and sing the theme song for the upcoming Dragonball live-action movie, “Dragonball: Evolution“.

The Hollywood movie is based on the popular manga “Dragonball“, which was created by Akira Toriyama. The manga series has sold around 350 million copies worldwide. It was reported that the production costs for the movie were over US$100,000,000. The movie will be screened in Japan on March 13th and shall be released in America in April.
The theme song, which is already completed, is called “Rule“. This song is described to be a powerful rock number and it was sung in Japanese. Until now, no release date has been revealed. The movie shall be screened in over 60 countries and therefore the song shall be distributed worldwide. Therefore this shall be Hamasaki’s first international break.
According to “The Sports Nippon” the director, James Wong is a big fan of Hamasaki’s music and he is familiar to her discography. He personally requested Fox to offer Hamasaki the opportunity to land this gig and wouldn’t take no for an answer. Wong felt that since the manga was born in Japan, a Japanese person should sing the theme song. It is quite rare for a Japanese artist to be given the opportunity to sing for an international movie. For Hamasaki, it shall also be her first time to produce a song for a non-Japanese movie.

Hamasaki had completed the song on December 7th and she announced this on her official Team Ayu blog. On the same day, the song was sent to America. On the 10th of December the news was first announced on Sanspo“. The lyrics were penned by Hamasaki, Miki Watanabe composed the song and H/\L was in charge of the arrangement of the song. Hamasaki wrote the lyrics, after reading the screenplay and she based the lyrics on her impression of the protagonist.
Since 2006, Hamasaki has gradually started to extend her activities outside Japan. She surprised her fans by speaking a few sentences in English on CNN Talkasia and she mentioned how she is willing to go anywhere if people are willing to listen to her. In the following couple of years, Hamasaki extended her arena tour to Asia, which proved to be a huge success. After being offered this huge opportunity, Hamasaki mentioned in her blog how she might attempt to make a worldwide debut.

Needless to say, Hamasaki is also quite excited and enthusiastic. She has mentioned how honored she feels, especially since she used to love Dragonball. In an official comment, Hamasaki was quoted to say, “I hope both old and new fans of ‘Dragonball’ throughout the world will enjoy the film.”
It is questionable to predict the magnitude of exposure she will receive from this collaboration. Nonetheless, this is an excellent opportunity for Hamasaki and this will definitely give her a certain level of global exposure. Furthermore “Rule” will definitely top the charts once again in Japan and there is a high possibility that “Rule” shall become another huge hit.
Here is the 24 seconds preview: